Matt St. Gelais — Design & Creative Direction

Nike NMSI App 2012

NMSI is the Nike Materials Sustainability Index. It's a scoring system created to help product designers make more informed decisions when choosing materials during their design process. We worked with Nike to design and develop a prototype app that uses this scoring data to help designers view, create, and compare materials.

This prototype app was used by students at the London College of Fashion's Centre for Sustainable Fashion as a reference to to help them design aesthetically-relevant more sustainable products.


  • Art Direction
  • Design


  • Wieden+Kennedy
Nike NMSI App
Our final Design Direction referenced the layered material swatches and textures found within a Product Designer's workspace.
Nike NMSI App
An alternate Design Direction explored a darker, higher contrast palette.